Skip to Content

Tag Archive: Associate Positive Emotion with Your Brand

  1. Why Marketing to the Heart is Good for Your Brand

    For the past few weeks, you may have noticed an abundance of heartfelt Valentines’ Day commercials aiming to pull at consumers’ heartstrings and bring them to the point of purchase. This concept of ‘marketing to the heart,’ though, is not exclusive to the sentimental holiday. Companies have used emotional marketing for years to capture the hearts of consumers.