If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable …
Pulse Marketing
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. …
Pulse Marketing
Over the last few years, location-based targeting has come to the forefront of marketing through a number of different technologies which allow marketers to target more specific audiences than ever. In a similar vein to other digital marketing tactics such …
Pulse Marketing
Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy …
Pulse Marketing
As we enter the new year, many of us are likely considering starting a new habit (or breaking one) as part of our new year’s resolution. When it comes to marketing, there are many good strategies that can help your …
Pulse Marketing
Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually …
Pulse Marketing
By now you’ve probably had a chance to review some information about the new European General Data Protection Regulation (GDPR) that went into effect in May. This new regulation applies to any company that interacts with European Union citizens, which …
Pulse Marketing
GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry— there are several apps out there that can help you …
Pulse Marketing
Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re …
Pulse Marketing
