As a business owner, you may be wondering what to expect from a holiday season affected by the coronavirus, with more people staying home and social distancing and fewer people going out to shop in person. However, we are seeing more people getting into the holiday spirit, which is good news for retailers who, with a little marketing sense, can connect with consumers and help make the holiday season a success.
Pulse Marketing
Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.
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Starting your holiday marketing sooner rather than later is always a great idea, but if you’ve been procrastinating (we’ve all been there!), don’t worry — it’s not too late!
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As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.
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With many businesses operating at less than full capacity due to the coronavirus, it’s more important than ever to have a virtual presence that makes it clear that you’re open for business. Is your site ready for visitors?
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Although the need for physical distancing has made direct social interaction more difficult, there is still a great need for people to “come together” to support each other. It may take a little creativity, but there are many ways to shop, share, and be a good neighbor via the digital world
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We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed …
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Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth …
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If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable …
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