Pulse Marketing, Author at Pulse Marketing Agency

Rethinking Your Email Marketing Strategy

Rethinking Your Email Marketing Strategy

Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually filtered out, but even so, there’s also the issue of companies sending too many marketing emails, which can quickly become an annoyance to most people and cause recipients to opt-out from future communications. Read More “Rethinking Your Email Marketing Strategy”

GDPR Checklist for Small Businesses

By now you’ve probably had a chance to review some information about the new European General Data Protection Regulation (GDPR) that went into effect in May. This new regulation applies to any company that interacts with European Union citizens, which makes it applicable even to small businesses in the U.S. who have a website or collect personal information from customers.

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3 Metrics to Help You Understand Your Email Marketing Campaigns

Reporting is one of the most important parts of any marketing campaign due to its ability to gauge success and identify weaker areas that need to be improved. One component of your marketing strategy where analytics may be particularly useful is email marketing, where there are an abundance of analytics at your disposal. When it comes to analyzing your email marketing campaigns, you may not know where to start. Here are three metrics you should care about, and why: Read More “3 Metrics to Help You Understand Your Email Marketing Campaigns”

Consider using GIFs in your social media marketing

GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry there are several apps out there that can help you make some fun GIFs using your smartphone and easily share them on social media, like GifBoom and GIPHYCam. 

Making a GIF is simple: think of something that will resonate with your target audience and tell a story, record a short video clip, add some text to it (optional), and voilà! Read More “Consider using GIFs in your social media marketing”

What You Should Include in Your Company’s Brand Guidelines

Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re guilty of a couple of those things, too. It can be hard to keep your company’s branding consistent across platforms, plus different employees handling branding tasks may have different ideas of what looks visually pleasing. If you’ve run into any of these issues, you should consider creating brand guidelines to use for your business. Read More “What You Should Include in Your Company’s Brand Guidelines”

3 Resources That Will Help You Become a Better Storyteller

Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn’t matter if that audience includes one other person or several dozen, their story helps others understand why their business is an integral part of their personal story, and why that influences the way they operate the business.

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What Can a Facebook Pixel Do for Your Business?

Have you ever wished you could find out what people do after they’ve clicked on your Facebook ad? Facebook keeps track of the actions users take while they’re still on the social media platform, but when a user chooses to click on your ad and ends up on your website, an entire collection of useful data about the actions they’re taking may seem lost. That’s where the Facebook pixel comes in.

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7 Things You Can Learn from Facebook Insights Data

If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers a wealth of information, all of which can help you improve your presence on the popular social media channel.

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7 Essential Components of a Small Business Marketing Plan

If you’ve recently decided to start your own small business, are in the beginning stages of developing your business, or you’re even a well-established business in need of a boost, a small business marketing plan can help you make a number of important business decisions.

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7 Post Ideas for Facebook

At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at minimum. It’s preferable to post 2 times per day, 7 days per week. Keeping up with a schedule like that and brainstorming new post ideas can be difficult. That’s why we’ve put together this list of 7 post ideas for Facebook.

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