Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience. Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool billions of people use every day: Facebook.
With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8% of brands used Instagram. They also predicted that number would rise to 70.7% in 2017, surpassing Twitter.
Open an app, take a quick photo, set a timer, and send it along to any friends you choose. Snapchat, now called “Snap,” is as simple as that for users of the popular platform, which has over 100 million daily active users, according to Hootsuite. Since the launch of Snapchat in 2011, it has evolved to offer new and exciting features – not just for your average user, but also for business. With snapchatters watching over 10 billion videos per day, using Snapchat for business may be something you should consider.
If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.
Search engine optimization, also known as SEO, should be a top priority for any business as we enter the new year. Beautiful website design is one way to attract customers, but if they can’t find your website to begin with, then you’re out of luck. SEO, the most important aspect of any website, helps others find you on search engines and can really improve your online exposure.
When was the last time you laughed? Cried? Donated to a good cause? Was your best friend telling you about a hilarious scuffle over a television at the Black Friday event she attended? Did you watch a viral video that told a heartwarming story that made you tear up? Was a story you read about an ongoing fundraising effort so powerful that you decided to pitch in a few dollars?
Read More “The Incredible Marketing Potential of Storytelling”
If you’re on Facebook or other social media platforms and have at least a few friends in the millennial generation, you might have noticed that Netflix launched a revival of Gilmore Girls, a popular television series from the early 2000s.
We’re well into the holiday season, and on this Black Friday, many people have their minds set on gifts for their loved ones. Even if you’re a bit behind on your holiday marketing, it’s not too late to reach out to customers about your products and services. Read More “Holiday Marketing Tips for Your Business”
Do you have a website hosted on WordPress? WordPress is an excellent content management system used by millions of people. There are a bunch of WordPress plugins that can improve a website, but sometimes finding the best ones for your business is difficult. Read More “5 Useful WordPress Plugins for Your Website”
There are over 2 billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader, and 19 percent have a tablet, per the PEW Research Center. Read More “10 Ingredients to a Winning Online Marketing Strategy”