If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users.
If you’re a business owner in Greater Bangor, you’ve probably experienced the friendly reception from locals when you open your doors for the start of the business day. Bangor is a great place to live, for children to grow up, and for starting a business.
If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge.
Do you have a brand new website? Ensuring your web pages are optimized for search engines is the first step in the search engine optimization (SEO) process. Choosing relevant keywords, making sure those keywords are repeated through your content, and specifying title tags, meta descriptions and more can give your website a solid foundation to build from, but did you know that there are blogging tips to improve SEO?
High-quality graphic design tools are expensive – there’s no question about that. If you’re a business on a budget, but need great design to help with your marketing efforts, you might be wondering where to find the best free graphic design tools. There are a ton out there, but these stand out from the rest due to their high-quality and lack of subscription fees. Here are five programs, along with some of the pros and cons of each:
If you’re new to pay-per-click advertising and want to get started on a campaign for your business, the first and most important step is learning how to do keyword research. Keywords are relevant words to help people find the products or services your business offers. Your selection of keywords can include a combination of single words and search phrases like “coffee” and “gourmet iced coffee.”
About two years ago, Google opened Gmail Sponsored Promotions, also known as GSP, to all advertisers. Gmail Sponsored Promotions are advertisements that show up in personal Gmail boxes in the social and promotions tabs.
Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and charges advertisers each time their ads are clicked, while cost-per-impression charges advertisers each time their ad is displayed.
There are many tools available to help you manage your social media accounts. There are some that are more useful than others – like Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously and far into the future. Tweetdeck is much like Hootsuite, but just for Twitter. If you use Twitter for your business, signing into and trying out Tweetdeck may drastically improve the way you tweet.
We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”