Cintia Miranda, Author at Pulse Marketing Agency - Page 3 of 27

Big Brand Spotlight: Hallmark

As we put Thanksgiving behind us and look toward December holidays and the new year, there are certain brands that are, once again, launching holiday marketing campaigns that lift our spirits.

Each year, I find myself watching Christmas movies in my spare time as I prepare to celebrate with family. Every so often, I’ll catch a spot-on Hallmark commercial that makes me smile, laugh, say “aww,” or even shed a tear.

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9 Useful Writing Tips for Marketing

You may not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are 9 useful writing tips that you can use in your marketing:

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Did You Know That Good Design is C.R.A.P?

Shelby here! As Pulse’s project manager and former content writer and editor, I have a certain set of skills that I’m most comfortable writing about. These include content marketing, social media marketing, and email marketing – to name a few. However, I’m not as experienced in graphic design and find that I don’t write often enough about the topic. That’s why I asked Pulse’s graphic designer, Branin Blodgett, to help me come up with some topics for audiences who might be interested in learning more about graphic design. One of the first things he said to me when I asked him if he had any ideas, was “have you heard of C.R.A.P?”

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5 Ways to Make Your Annual Report Stand Out

As we approach the end of 2017, you should start to think about gathering information for your business’ or organization’s annual report. This yearly report to shareholders documenting your business’ or organization’s activities and finances for the year is a great way to display your performance and initiate a conversation about what you can do better. Oftentimes, an annual report is treated as a simple document and not given the attention to graphic design that it deserves. By presenting an annual report in an eye-catching format, you not only show that you care about the image your business or organization puts forth, but also demonstrate that you want those who are reading the report to engage with it.

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5 Ideas to Help You Form Your Plaid Friday Plan

As the holiday season approaches, businesses are gearing up for some major shopping to begin. There’s one day that stands out above the rest because it’s known for its great deals: Black Friday. Though many condemn the celebration of consumerism that this holiday entails, downtown Bangor has reclaimed Black Friday as its own, celebrating instead the support of small businesses and small business owners with Plaid Friday. Each promotional shopping day will take place on Friday, Nov. 24th, so if you’re a downtown Bangor business owner who plans to take part, there’s still plenty of time to make a plan for your promotions. Read More “5 Ideas to Help You Form Your Plaid Friday Plan”

3 Simple SEO Strategies for the Holiday Season

Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the bucket compared to more than $1 trillion dollars spent on the most celebrated holidays in America – Thanksgiving, Christmas, and Hanukkah.

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5 Holiday Email Marketing Ideas

December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time. Here are a few ways you can engage with your customers this holiday season through email marketing.

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Big Brand Spotlight: GoPro

You’ve got to admit it was an excellent idea to begin with: a small, rugged camera that can be mounted, worn or used to record or photograph millions of different things that would previously have been difficult or impossible to capture. The first HERO from GoPro was launched in 2005 as a 35mm camera, but the camera has since evolved and now comes with a variety of capabilities, including WiFi and Bluetooth connectivity, water resistance, and a touch screen.

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How to Improve Your Organic Reach on Facebook

Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner.  The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. Let’s pause for a moment and think about the types of content we tend to share the most on Facebook. I bet you’ll come up with a variety of thoughts, including pictures of vacations, kids, and pets, political thoughts and opinions, causes that people are passionate about, and, of course, funny memes. Sharing on business pages isn’t all that different. Here are a few post type suggestions to help you improve your organic engagement on Facebook:

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The Powerful Effects of Nostalgia Marketing

Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us probably recognize. Maybe you wish the diner down the street from your childhood home was still open and cooking up those perfect homemade blueberry pancakes, or the toy you loved as a toddler was still being made so you could buy it for your own child. Something you may not know about nostalgia is that it’s more than just a feeling – it’s a powerful marketing tool. Nostalgia marketing, which, according to Forbes, works particularly well with millennials, is a concept that uses our emotions to sell a product or service.

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