It’s no great news that customer loyalty needs to be carefully cultivated after the closing sale. Customers must see value in every aspect of your brand, from service to presentation to price – far beyond your product itself. On the other hand, once customers are completely satisfied with your product, what motivates them to try another?
In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to gain a new one.
Packaging is more than simply a container for your product. Well-executed product packaging communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor’s.
Most marketers have probably heard the question ‘What is your USP?’ a few times. In marketing speak, a USP – or unique selling proposition – is basically what makes one business stand out from its competitors.
For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and online dialogue, they carry out much of the marketing process on their own.
Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a great opportunity to revamp last year’s strategies, and a chance to redirect efforts toward new markets and more sustainable prospects. If you’re still unsure how to pave your way for 2013, here are four simple tips to get you started.
B2B organizations don’t sell one item – they sell long term relationships. Furthermore, a successful sales cycle is truly a cycle. It doesn’t end; it evolves.
As this week winds down, we come to the end of our first annual marketing clinic series – Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with questions and ideas, looking for solutions to their most pressing marketing challenges. In particular, many of them have asked about website design.
Today’s web is fiercely competitive. Staying relevant is no longer simply a matter of having a website – you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind. And don’t think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.
It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets, and other mobile devices to browse the web, shop online, and stay in touch. I have asked my colleague Ian Marquis, Creative Director at Pulse Marketing Agency, to give us some tips to help you ensure that your company’s mobile website puts its best foot forward: