Cintia Miranda, Author at Pulse Marketing Agency - Page 25 of 27

Agency Angle: Free Samples or Coupons – What Brings You Back for More?

It’s no great news that customer loyalty needs to be carefully cultivated after the closing sale. Customers must see value in every aspect of your brand, from service to presentation to price – far beyond your product itself. On the other hand, once customers are completely satisfied with your product, what motivates them to try another?

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The 4 P’s of Modern Marketing

For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and online dialogue, they carry out much of the marketing process on their own.

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Agency Angle: Four Tips to Attract Better Customers

Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a great opportunity to revamp last year’s strategies, and a chance to redirect efforts toward new markets and more sustainable prospects. If you’re still unsure how to pave your way for 2013, here are four simple tips to get you started.

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Website Lessons From Local Businesses

As this week winds down, we come to the end of our first annual marketing clinic series – Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with questions and ideas, looking for solutions to their most pressing marketing challenges. In particular, many of them have asked about website design.

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How Does Your Website Measure Up?

Today’s web is fiercely competitive. Staying relevant is no longer simply a matter of having a website – you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind.  And don’t think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.

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Making the Most of Your Mobile Website

It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets, and other mobile devices to browse the web, shop online, and stay in touch. I have asked my colleague Ian Marquis, Creative Director at Pulse Marketing Agency, to give us some tips to help you ensure that your company’s mobile website puts its best foot forward:

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