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Pulse Blogs By Ally Scott

  1. Promotions Ideas for Plaid Friday and Cyber Monday

    Holiday shopping is a competitive sport. Consumers are trying to get the best deal possible while stores are trying to attract their business. To be in the game, you need to have promotions that catch your customers’ eyes and their …

    Ally Scott
    Nov 13, 2015
  2. How to Reach Your Donors During the Holidays

    As any nonprofit knows, donors are the key to their success. They also know that the holiday season is the busiest time of year for everyone, including their donors who are trying to balance all of the festivities with lengthy …

    Ally Scott
    Nov 11, 2015
  3. 3 Email Etiquette Tips to Remember

    The holidays are the time to show your customers you care, and share special deals with them. Email is one way to do this, but if not carefully crafted your message could end up in the trash folder.

    Ally Scott
    Nov 09, 2015
  4. Business to Business Marketing for the Holiday Season

    With all of the sales and promotions from the business to consumer (B2C) world, business to business marketing (B2B) can feel a bit left out during the holiday season. Many B2B entrepreneurs feeling like the excitement surrounding this time of …

    Ally Scott
    Nov 05, 2015
  5. Giving Tuesday: A Nonprofit’s Black Friday

    The days after Thanksgiving have become holidays in their own right. Black Friday and Cyber Monday are the biggest shopping days of the year, so much so that sales begin long before these days arrive. During this time, nonprofits need …

    Ally Scott
    Nov 05, 2015
  6. Pictures are Worth More Than 1,000 Words on Social Media

    Every year, the holiday season seems to arrive sooner and sooner. Holiday sales and decorations begin to show up in October. Your business needs to keep customers’ attention during the holi-daze, and stand out among the many offers they’ll be …

    Ally Scott
    Nov 04, 2015
  7. 3 Tips for a Profitable Black Friday and Cyber Monday

    The holidays are coming! And who doesn’t LOVE a great deal—especially a great Black Friday or Cyber Monday deal? This time of year isn’t only about buying gifts and finding the best prices, but the excitement around searching out the …

    Ally Scott
    Nov 02, 2015
  8. The Importance of Being Authentic

    Why are you different? We are all essentially selling the same thing—a product or a service. Your apples against your competitor’s apples are probably very similar. When it comes down to it, you’re not just selling your product but yourself, …

    Ally Scott
    Oct 28, 2015
  9. Are You Ready for the Holiday Season?

    It may seem a little early to start thinking about the holidays, but for small businesses, it’s the perfect time. You want to make sure that you get ahead of the game in your marketing for the holidays because as soon as November hits people are going to begin thinking about the holidays and gifts. When this happens you want to make sure that they immediately think of you and your products!

    Ally Scott
    Oct 23, 2015
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