When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning, or open your local paper to scope out the yard sales in town over …
Ally Scott
After years of being seen as just a novelty, social media has now become a recognized marketing channel. As more people join social networking sites, marketing through them will become more important than ever. Even if you’re already using social …
Ally Scott
A new year is the time for a new start. For your business, this means planning for the year ahead and implementing new strategies. One way to do this is by creating a marketing plan that will outline your marketing …
Ally Scott
With the popularity of websites like Yelp, most consumers begin their shopping online by reading reviews of products and businesses. Most businesses have the option to review products or services directly on their websites. It seems that what people are …
Ally Scott
With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and …
Ally Scott
We’re living in a digital world and the field of marketing is fully aware of that fact. Digital marketing, once a novelty, has quickly become a trend-setter for all of marketing and advertising. As more people across the globe gain …
Ally Scott
To compete in today’s digital world, you need to stay relevant and an engaging blog can be helpful. Your blog is the place to show your expertise and build a relationship with your clients. Your content must be engaging in …
Ally Scott
Google is a gold mine of free marketing tools and resources. Google Analytics is one of their most valuable treasures for small businesses. There are so many possible uses for this app that can be customized to fit your marketing …
Ally Scott
The old scouts’ motto is “be prepared.” This should also be your business’ motto when it comes to marketing strategy. With ever-changing technology and a lot of competition, today’s marketing world is much like the wilderness that the scouts face. …
Ally Scott
