Ally Scott, Author at Pulse Marketing Agency

5 Tips to Ramp Up Your Social Media Marketing in 2016

After years of being seen as just a novelty, social media has now become a recognized marketing channel. As more people join social networking sites, marketing through them will become more important than ever. Even if you’re already using social media, updating your strategies will make your use of it more effective.

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7 Steps to Write a Successful Marketing Plan

A new year is the time for a new start. For your business, this means planning for the year ahead and implementing new strategies. One way to do this is by creating a marketing plan that will outline your marketing activities for the next year and beyond. Here are 7 steps to follow to create a successful marketing plan:

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The Impact of Online Reviews on Your Sales

With the popularity of websites like Yelp, most consumers begin their shopping online by reading reviews of products and businesses. Most businesses have the option to review products or services directly on their websites. It seems that what people are saying about you online matters more than how you promote what you are selling yourself.

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Top 10 Marketing Trends to Watch in 2016

With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and beyond. Your staff, your clients, and your business as a whole will benefit greatly from following and implementing these trends.

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Digital Marketing Growth in 2015

We’re living in a digital world and the field of marketing is fully aware of that fact. Digital marketing, once a novelty, has quickly become a trend-setter for all of marketing and advertising. As more people across the globe gain access to smartphones and social media, the need for digital marketing has become vital for any business. The past year has seen a great deal of growth in this area and will continue to as the new year approaches.

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Using Google Analytics to Improve Your Marketing Strategy

Google is a gold mine of free marketing tools and resources. Google Analytics is one of their most valuable treasures for small businesses. There are so many possible uses for this app that can be customized to fit your marketing needs. As a Google product, it is very user-friendly and versatile. It can be used with any website, unlike other analytics programs designed solely for their intended platforms.

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Plan Ahead, Stay Ahead in 2016

The old scouts’ motto is “be prepared.” This should also be your business’ motto when it comes to marketing strategy. With ever-changing technology and a lot of competition,  today’s marketing world is much like the wilderness that the scouts face. Your staff, your clients, and your business as a whole will benefit greatly from having a set marketing plan.

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Advertisers Vs. Ad-Blockers

Advertisements, online or on traditional media, can be seen as an annoyance to some people. This has proven to be a challenge for marketers that depend on online and traditional media channels to expose brands as software developers have responded to Internet users’ needs by offering ad-blockers for a small fee or even free. These programs have made advertising online more challenging as more people use them to increase their computer or smartphone’s performance.

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