Marketing and Business Seminars

Presented in partnership with SCORE and EMDC

All of the following sessions will be held at EMDC’s office located at 40 Harlow Street, Bangor from 8:30 am to 10:00 am. All sessions are free of charge.

2/14/17: Social Media Marketing – What’s New in 2017

Chances are you’re already using social media to expose your business and your products to your target audiences – but are you taking full advantage of social media marketing? In this session you’ll learn:

  • How to select the most relevant social media channels for your business.
  • How to make the most out of Facebook Live, Snapchat features, and Instagram for Business.
  • How to take advantage of low cost advertising opportunities on platforms relevant to your business.
  • How to measure the success of your efforts.

Presented by: Cintia Miranda, President, Pulse Marketing Agency

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3/7/17: Business Plan Series – Marketing Plan

Your marketing plan is more than a document; it’s your road map to success. A marketing plan is an active, integral part of your successful business strategy – the guidelines by which all your marketing efforts should be directed and shaped. It’s a road map to ensure that you not only meet your goals on time and on budget, but also that your business success continues to grow through future strategies. In this session we’ll show you how to create the following:

  • An internal analysis to align your employees’ perceptions with your business goals;
  • An external analysis to understand your market, competition, and customer base;
  • A SWOT analysis to utilize your unique marketing advantages;
  • A tactical game plan outlining your marketing goals and steps to achieve them.

Presented by: Cintia Miranda, President, Pulse Marketing Agency

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4/4/17:Writing Compelling Digital Copy

Content is king. There’s no quick ‘n easy way to generate interest and sales online. Successful brands achieve their marketing and sales goals by following a well-executed content strategy that resonates with their audience. The ability to hook your readers and keep them interested in what you have to say is the secret to a successful online marketing program. Join us to learn how to:

  • Write content that matters to your prospective and current customers, and increase your credibility.
  • Create an online content strategy and editorial calendar for your brand with SEO in mind.
  • Help your social media followers find your content using relevant hashtags.
  • Engage in healthy conversations that are relevant to your brand or industry.
  • Complement your copy with compelling photos and videos that show the human side of your brand.
  • Make use of your metrics to improve your content strategy.

Presented by: Cintia Miranda, President, Pulse Marketing Agency, and Shelby Hartin, Content Writer & Editor, Pulse Marketing Agency

Register