-
Customer Retention: A Marketing Goldmine
In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …
-
Dazzle Your Customers With A Strong Customer Retention Strategy
Most organizations with a high percentage of customer retention have one thing in common: the product or service they offer has some sort of value above and beyond what their competitors provide. Whatever their industry, successful businesses meet or exceed …
-
7 Ways to Retain Your Customers
Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on recruitment, instead of customer retention. According to Kissmetrics, it’s nearly …
-
Why Outstanding Customer Service is Your Best Marketing Tool during the Holiday Season
It’s no secret that holiday shoppers spend most of their time online these days – if not actually making a purchase, then doing some product research before buying in stores. While an automated checkout may be fast and convenient, though, …
-
How to Keep a Long-Term Relationship with Your Customers
According to KISSmetrics, it can cost up to 7 times more to acquire new customers than to retain them, which means if you are not working towards keeping long-term relationships with your customers, you are losing money. In fact, customers …
-
Planning for 2014? Don’t Overlook Customer Surveys
According to the National Retail Federation, the holiday season can represent as much as 20-40% of annual sales for some businesses. That makes the December rush an ideal time to bolster conversion rates – and when you’re reassessing your marketing …
-
What Makes Great Customer Service? Lessons from the Unexpected
Some time ago, I wrote about an unfortunate customer service experience I’d had while shopping. I’m a believer in balance, though, and this week, I want to share a positive – and quite surprising – customer service interaction I had …
-
Why Honesty is Your Best Marketing Tool
The holiday season means a spike in sales for most businesses. At the same time, though, honesty is never a more powerful marketing tactic. Customers often value a comfortable experience, with a brand they can trust, more than they do …
-
3 Ways Your Employees Can Help You Increase Sales
For a lot of business-to-consumer companies, the holiday season is the time of year they rely on to get them through some of the slower months. With the first day of autumn already behind us, now is the perfect time …
