Thanks to analytics programs, today’s marketers are more informed about their audiences than ever before. Remarketing allows businesses to “follow” leads around the internet using strategically placed advertising. Although this is the primary use, there are many others that allow you to personalize your contact with clients and inform your overall marketing strategy.
Here are 5 ways to use remarketing as part of your marketing strategy in 2016:
Choose where your ads are shown. Remarketing allows you to create lists of visitors to your website. From there, you can follow them where they are going on the Internet. You can choose the types of websites and social media pages to display your ads on. This method can be combined with your other social media marketing to effectively target fellow users.
Choose who sees your ads. Analytics programs allow you to collect information about your clients and potential clients other than their Internet browsing habits. Depending on the products or services you offer, you can choose to target your clients by age, location, gender or any combination of the three.
Thank your customers. Although remarketing is most associated with customers who abandon their online purchases, it can also be used post-purchase. After a customer makes a purchase, you can send them an email thanking them. This can also be helpful in selling the client other products or services related to the purchase in the future.
Give them a test drive. People like to try new things for free. If you offer a subscription service, you can use remarketing to time a trial period for new customers to try it. After the trial is through, you can then send trial participants offers related to the service they tried.
Give them a reminder. People live busy lives and need reminders to keep them on track. If you are hosting an event or offer a service that is part of regular maintenance, like a car wash, you can email your clients to remind them of these events. Many email services offer calendars to help users keep their schedules all in one place, including appointments with you.
Even though it has many uses, remarketing is only a small piece of your overall marketing strategy.